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5 Ways Predictive Analytics Make or Break a CRM System

Strategy Driven

In fact, according to the 2015 State of Sales Report published by Salesforce Research, “smart selling fueled by predictive analysis is expected to jump 77% among high performers,” throughout 2016. If you’re not using predictive analytics, your current CRM system is likely falling short in several areas.

CRM 50
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3 Reasons to Automate Your Business in 2015

Strategy Driven

Communicating with colleagues, manipulating spreadsheets, entering customer information into a CRM… these are all examples of time-consuming manual processes that can be done better and faster by someone (or something) other than you. Then go forth and do more in 2015. Your mouse and keyboard are major sources of inefficiency.

CRM 70
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New Report Explores The Changing Nature Of R&D

The Horizons Tracker

The report reveals that much of the global growth in R&D expenditure is being driven by computing, as the share of R&D spending on products fell to 41% by 2015, with a further fall to 37% expected by 2020. By contrast, investment in sofware and services-based research grew to 59% by 2015, with this predicted to reach 63% by 2020.

Report 69
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How to Solve Complex Problems Fast

Skip Prichard

Whereas we used to get away with using linear approaches to solve big challenges one at a time and in sequence (“let’s work on business process reengineering this year and next, then move on to implementing an enterprise-wide ERP system, so we can get around to customer-centricity and a CRM platform by year 7…”), that just doesn’t cut it anymore.

Sull 71
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Doing Business in a Big Data World

Strategy Driven

New technologies : The consistency and predictability of structured data is what gave rise to today’s centralized IT departments – running SQL/Relational Database Management Systems, and ERP and CRM software. Copyright 2007-2015 by StrategyDriven Enterprises, LLC. Unstructured data is very different. Consider leaving a comment!

CIO 50
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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business Review

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. Perhaps it was a CRM solution, a consulting engagement, or new infrastructure. Fast forward to today. A similar sequence has happened with B2B buying.

B2B 9
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4 Ways to Build a Productive Sales Culture

Harvard Business Review

If we use an automobile analogy, sales efficiency (SE) initiatives — like CRM, training, and KPI dashboards — improve the engine’s horsepower. Companies will spend about $30 billion on CRM alone by the end of 2015, according to Gartner. A confusion between efficiency and optimization plagues many sales efforts.