Your Whole Company Needs to Be Distinctive, Not Just Your Product
Harvard Business Review
MAY 19, 2016
But in 2015, CostCo shifted its affiliation to Citigroup’s Visa. For example, Iams pet food was one of the first premium brands; it sold to health-conscious pet owners, who purchased it only at specialized pet stores. which permitted no other card in its popular stores. When Procter & Gamble purchased it in 1999 for $2.3
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