Harvard Business Review

SEPTEMBER 16, 2016

For example, at the end of its 2015 fiscal year, Apple’s balance sheet stated tangible assets of $290 billion as a contribution to its annual revenues, with approximately $141 billion worth of intangible assets — a combination of intellectual capital, brand equity, and (investor and consumer) goodwill.

Intangible Assets 8

Intangible Assets Intellectual Capital Corporate Accountability Activity Based Costing 8

Harvard Business Review

OCTOBER 24, 2016

Third, invest-tech that can mine social media and other “semantic” data streams is enabling sharper evaluation of companies’ intangible assets, such as customer loyalty and brand reputation. An influx of that scale would dwarf the approximately $78 billion invested in startups by venture capitalists in 2015.

Operations 8

Operations Intangible Assets Venture Capitalist Hedge 8

Harvard Business Review

SEPTEMBER 29, 2016

The traditional asset-heavy corporations that used to be at the top of everybody’s most-admired lists are starting to look old-fashioned, slow-moving, and inflexible — particularly to investors. that companies own compared to other assets. Thus, they have low PPE but high multiples.

Company 8

Company Intangible Assets Business Model Supply Chain 8