The Importance Of Trademarks To Startups
The Horizons Tracker
DECEMBER 19, 2019
In total, they assessed over 55,000 trademarks registered by firms that had received backing from VCs between 1985-2015. The data showed that trademarks often helped obtain better terms when raising finance, and were generally a good predictor of future success, both as a private firm and later on when they go public.
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