Even Life-Saving Innovations Don’t Sell Themselves
Harvard Business Review
FEBRUARY 16, 2017
adults were at risk of developing type 2 diabetes in 2015. It served close to 4,000 people in 2014, its first full year in the market, and expected enrollment to top 100,000 in 2016, five times the number enrolled by all other diabetes prevention program (DPP) providers combined in 2015. Consider that 86 million U.S. A team of U.S.
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