Harvard Business Review

MARCH 23, 2016

Investors also did well: A $100 investment in Ruger in late 2010 was worth $443 in late 2015, while the equivalent investment in the S&P 500 yielded only $163 over that time frame. However, this program is largely symbolic rather than substantive, as it is executed in only one city per year – it was Nashville’s turn in 2015.

Licensing 8

Licensing Drucker Retail Technology 8

Harvard Business Review

FEBRUARY 5, 2015

A broad, seemingly impossible systemic goal like this might seem like a social responsibility or public relations strategy — and of course it has those elements. The company has been developing vehicles that help the world meet its carbon reduction goals, including most prominently the 2015 F-150 truck.

Goal 8

Goal Transportation Automotive COO 8

Harvard Business Review

AUGUST 22, 2016

Or 2015, when the U.S. Take 2010, when BP was confronted with one of the biggest oil spills in history. It appeared that the organization waited to reveal all the facts until they knew that the spill had become unstoppable.

Crisis 8

Crisis Self-aware Company Reputation 8

Harvard Business Review

SEPTEMBER 2, 2016

In September 2015 the Environmental Protection Agency found that many Volkswagen cars sold in the United States were equipped with software that could falsely improve the performance of diesel engines on emissions tests. Among the many issues at stake for the company was one of public perception.

Crisis 10

Crisis Brand Analysis Media 10

Harvard Business Review

NOVEMBER 16, 2016

in 2015 and is on track to reach a targeted 2.5% At 20%, China’s share of global R&D expenditure in 2015 was well above Japan’s at 9% or Germany’s at 6% and second only to that of the U.S. Relatedly, China’s global share of top-cited publications is miniscule. in 2000 to 2.0% respectively.

Innovation 8

Innovation Drucker Policies Technology 8

Harvard Business Review

JULY 28, 2017

From 2015 to 2017, more than 75 large companies issued press releases touting new or expanded parental leave policies. Sad fact: Employers often shoot themselves in the foot by designing old-fashioned leave policies that undercut their recruitment and retention goals and may expose them to public relations backlash and legal liability.

Policies 10

Policies Press Release Attrition Fashion 10

Harvard Business Review

JANUARY 25, 2016

The second, dated 2015, is a global vision of hope, with humans of every race and hue empowered by playful innovation (and it showcases more dads than I have ever seen in any ad). The first, from 2013, is a classic, masculine vocabulary of rational, humanless machinery, steely-edged and high-performing.

Company 8

Company Advertising Market Segmentation Mass Marketing 8

Harvard Business Review

AUGUST 10, 2016

Its public relations department went into high gear and strenuously denied the allegations, portrayed Carlson as a disgruntled employee with an ax to grind, released affectionate emails from Carlson to Ailes, and recruited other women at Fox News to come to his defense.

Rogers 8

Rogers Morale Committee Public Relations 8