Chartered Management Institute

DECEMBER 5, 2023

Mars gave Fiona a deep knowledge of everything from sales and marketing to general management, and she finally became global president of food, multisales and global customers at the company in 2015. In October 2023, Fiona’s career took another twist: she became president of CMI.

Reis 104

Reis Learning-by-Doing Training Long-term 104

Harvard Business Review

NOVEMBER 1, 2016

CQ tries to assess what draws customers to certain brands, like REI, Wegmans, Dove, and Marriott. Take REI, for example. Awareness is up over the past year, too: Consumer mentions of the brand increased by 270% from 2015. A bold move, and it paid off: At the end of 2015 REI reported a 9.3%

Brand 8

Brand Reis Loyalty Bottom-up 8

Harvard Business Review

JUNE 22, 2016

Mintel’s 2015 American Lifestyles report projects that vacations, dining out, and other experiential categories will drive the growth in total consumer spending. Outdoor retailer REI goes even further by holding events, classes, and service projects to engage with the local communities around its stores.

Retail 9

Retail Discount Reis Supply Chain 9

Harvard Business Review

DECEMBER 6, 2017

That’s why companies like UPS, Lowes, REI, and Starbucks are in high demand — they all offer some form of health insurance for part-time, hourly employees. It was so successful from a business perspective that IKEA decided to raise wages again in 2015.

Survey 8

Survey Retail How To Reis 8