Why Adding More Products Isn’t Always the Best Way to Grow
Harvard Business Review
AUGUST 28, 2018
PayPal, the electronic payments giant, found itself at a crossroads in 2015. There it had become the market leader for e-commerce payment processing, but by 2015 it had some formidable rivals. Meanwhile the merchant group developed Working Capital, an in-house experiment in small-business lending that PayPal had also started in 2013.
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