Strategy Driven

AUGUST 5, 2016

In the film industry, movies are products. The marketing has built a buzz. They’ve had millions of views on YouTube, and it came out as the top brand in a recent marketing event. Social Media Marketing. Groups can be powerful marketing tools, particularly if you fill the group with influential members.

Film 50

Film Content Media Marketing 50

Harvard Business Review

JUNE 3, 2016

Disney’s existing contract to distribute Pixar films was slated to end in 2006 and Pixar had announced two years earlier it would not renew the arrangement.). Between the three acquisitions plus its own Walt Disney Animation and Walt Disney Pictures, Disney has built a studio with five film brands. By contrast, Warner Bros.’

Creativity 8

Creativity Franchising Succession Film 8

Harvard Business Review

MAY 2, 2017

However, 48% of the mid-sized world market leaders come from Germany. The Munich-based Hidden Champion Arri, world market leader in professional film cameras, used the expertise of Fraunhofer to navigate the transition from analog to digital technology, and was thus able to defend its leading market position.

Class 15

Class Drucker Globalization Film 15

Harvard Business Review

FEBRUARY 5, 2016

The past year has been difficult for many markets in Sub-Saharan Africa (SSA). Growth in 2016 is unlikely to be much higher. It assesses SSA markets’ socioeconomic fundamentals and internal strength by looking at measures of political stability, trade exposure, economic diversification, wealth, and productivity.

GDP 8

GDP Politics Marketing Bottom-up 8

Harvard Business Review

APRIL 9, 2018

In a recent publication in the Journal of Product Innovation, we undertook a systematic review of 40 years (1975 to 2016) of innovation research. Entrants may target over-looked segments of the market with a product considered inferior by incumbent’s most-demanding customers and later move up-market as their product improves.

Disruptive Innovation 11

Disruptive Innovation Innovation Business Model Human Capital 11

Harvard Business Review

MAY 22, 2017

While our first instinct might be to help employees find new jobs, what we really need to do is help companies shift into new markets focused on human services and adopt new business models that will allow employees, customers, and communities to benefit from technological change. Automated farming is also quickly advancing.

Company 10

Company Creativity Retail Business Model 10

Harvard Business Review

MARCH 23, 2016

Kodak did not end up losing the film business because one day nobody wanted film. Instead, they lost the market one customer at a time as people found alternatives in the form of digital photography. What if disruption comes instead — as I outline in the April 2016 issue of HBR — from the supply side?

Film 8

Film Christensen Short-term Software 8