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How SWOT Analysis Harms Leaders

Lead Change Blog

Take the most popular of them, the SWOT analysis, where you try to figure out the Strengths, Weaknesses, Opportunities, and Threats facing your business. SWOT doesn’t account for the dangerous judgment errors revealed by recent research in behavioral economics and cognitive neuroscience, what scholars call cognitive biases.

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I Dare You to Do Better.

Rich Gee Group

In the 2016 film "Star Trek," a pivotal scene captures a moment of transformation for the protagonist, James T. Action Item: Conduct a personal SWOT analysis to identify your strengths, weaknesses, opportunities, and threats. He saved 800 lives, including your mother's and yours. I dare you to do better.”

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