How Do Consumers Choose in a World of Automated Ordering?
Harvard Business Review
MAY 25, 2018
Our 2017 survey of 170 top Consumer Packaged Goods (CPG) and Retail CEOs, COOs, and CFOs revealed a conscious shift away from traditional mass production and mass marketing practices toward more personalized approaches. Influence vs. Affluence. Tap influence. We call this “building brand friction in a frictionless world.”
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