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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

In The Gen Z Frequency , authors Gregg Witt and Derek Baird tackle this demographic which is projected to be the largest consumer demographic in history. It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. Truth 2: Trust.

Marketing 263
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Here’s a Leadership Hack for 2017: Start finding ways to Invert Control

Great Leadership By Dan

Other times it involves imbedding structural elements into your overall management and leadership system, but in both cases it works. A manager who changes a command from the general “get this project done,” to the specific by assigning one particular task to each team member likely automates a better outcome. Often instantly.

Film 166
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Influence is the Value Force of Leadership

Lead Change Blog

This post is part of our 2017 Lead Change Group Guest Blogger Series. An effective CEO such as Steve Jobs for example, can cause financial markets to shift, buying patterns to stall, or entire industries to scramble. This is a skill that is built up over time, as one embarks on their own leadership journey.

Influence 239
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Four Business, Communications And Leadership Books To Read In 2017

Eric Jacobson

To find the best business, communications and leadership books to add to my "to read" list for 2017, I reached out to some of the best experts in the field. There are so many how-to lead books on the market that it’s almost impossible to siphon out quality from the imposters, but Willett’s book stands apart as a must-read.

Books 50
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Are You Falling for the Myth of "Failing to Plan is Planning to Fail"?

Great Leadership By Dan

When was the last time you saw a major planned project suffer from a cost overrun ? It’s not as common as you might think for a project with a clear plan to come in at or under budget. For instance, a 2002 study of major construction projects found that 86% went over budget. First, break down each project into component parts.

Planning 215
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Four Business Books To Read In 2017

Eric Jacobson

To find the best business, communications and leadership books to add to my "to read" list for 2017, I reached out to some of the best experts in the field. There are so many how-to lead books on the market that it’s almost impossible to siphon out quality from the imposters, but Willett’s book stands apart as a must-read.

Books 50
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Don’t Leave Workplace Civility to Chance

Leading Blog

A 2017 survey of Civility in America (an annual study undertaken by Weber Shandwick, Powell Tate, and KRC Research - found that 69% of respondents believe the United States has a major civility problem. TinyPulse’s 2017 culture and engagement report found only 26% of employees feel strongly valued at work.

Blanchard 197