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Introducing AI Marketing Automation: What It Is And Why Your Business Needs It

Tanveer Naseer

AI adoption has more than doubled since its inception in 2017 when it first entered the realm of marketing. In just six years, businesses have learned to use this technology to speed up their processes and enhance profits. Process automation is the most widespread use of AI today, particularly as. Click to continue reading

Marketing 130
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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). Adam Wilson, 2018, Former director of brand marketing for Carhartt, North America.

Marketing 262
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The Vital Secondary Market For Innovation

The Horizons Tracker

Indeed, it’s believed that around 30% of all patents granted between 1994 and 2017 were sold at least once by 2020. This highlights a robust secondary market for innovation, yet research from the Stanford Graduate School of Business suggests that this market is often overlooked when we think of innovation.

Marketing 124
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August 2017 Leadership Development Carnival

Lead Change Blog

Welcome to the August 2017 edition of the Leadership Development Carnival! In the post, Jim explains, “With Baby Boomers marching steadily towards the retirement door, it’s time to take stock and reflect how we pass the torch to the next generations: Gen X and Gen Y, the latter generation having particular job market challenges.”

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How to Sharpen Your Digital Marketing in 2017

Strategy Driven

Everyone is doing digital marketing as a way to promote their products, services, and brands these days. The measurable nature of digital marketing and the fact that even small businesses can achieve great results with a good campaign make digital marketing very appealing to more and more businesses. Leave It to Experts.

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Richelieu Dennis Advocating For His Community: An Equitable Ecosystem for Black Entrepreneurs

CEO Insider

Richelieu Dennis has made a name in the brand marketing and entrepreneurship world as a beacon of hope for marginalized communities. After founding Sundial Brands — which was acquired by Unilever in 2017 — Dennis went on to launch various startups and brands, including Essence Ventures.

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The Best Leadership Books of 2017

Leading Blog

It’s typically not the player with the highest market value. So that’s what we continue to get. And so teams choose the wrong people to lead them. They promote people with the wrong characteristics. What it takes to lead is not always what it seems. Blog Post ).

Books 228