article thumbnail

Entrepreneurship Suffers When Well-Paid Jobs Are Plentiful

The Horizons Tracker

The author believes that while lower costs of capital would certainly help raise the entrepreneurship rate, it would be most beneficial to entrepreneurs with lower skills. of physicians operating as independent owners in 2019, versus 48.5% Positive or negative?

article thumbnail

A Refresher on Marketing ROI

Harvard Business Review

trillion in 2019, up from $1.6 Some companies establish a threshold for MROI that takes into account its risk tolerance and cost of capital, below which they are hesitant to make investments. Juan Díaz-Faes for HBR. Companies spend a lot on marketing communications. In fact, global spending on media is expected to reach $2.1

ROI 8