Resources

The Impact of Direct Dials on Sales Productivity

ZoomInfo

To understand the importance of direct dials, you need to understand connect rates. Often, sales reps who fail to hit the phones hard are left wondering how they missed their quota. While dialing away at targeted prospects, it’s important for them to remember that not all sales outreach is created equal. Take the following stats into consideration: It takes 5 minutes to connect with a prospect via direct dials, but takes 22 minutes using company switchboard numbers.

3 Mistakes Organizations Make While Developing ABM Programs

ZoomInfo

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

ZoomInfo

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

ZoomInfo

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found “only 1.2% of companies achieved a score indicating maturity in data management practices in the space.".

How to Overcome the Pain Points of Your CRM

ZoomInfo

It’s no secret, only 13% of salespeople are satisfied with their CRM. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

HR Benchmark Report: How to Recruit, Coach & Develop Teams

No one likes to feel alone - which is why the secret to employee engagement is building successful teams. Paycor surveyed more than 1,000 HR and finance leaders of medium & small businesses and found that only 31% said the teams they’ve built are, in fact, effective. Why the disconnect? The truth is, there’s too much emphasis on trying to create teams comprised solely of high performers.

3 Reasons to Invest in a Learning Culture: RECRUIT, RETAIN, ENGAGE

Learning, growing, and career pathing are no longer perks; employees of all ages, but especially Millennials, see re-skilling and upskilling as critically important to their employee experience. Here’s the big ah-ha: More than ever, employees want to take control of and personalize their learning and career paths. That’s why HR leaders who crack the code of learning see big returns on their investment.

The HR Playbook: Reduce Turnover with Employee Benefits

Paycor analyzed its customer base of more than 30,000 medium and small businesses nationwide and found that as organizations add benefit plans, there is a significant decrease in turnover. Regardless of the company’s size, those that offer the right mix of benefits outperform the competition. To make sure your company is following the right recipe when it comes to employee benefits, download their latest report.

How to Build a Competitive Benefits Package

An attractive benefits program can be a highly effective recruiting and retention tool. But to make benefits a competitive advantage, employers must get creative with their benefits strategy or risk losing out on the best talent. It’s no longer acceptable to offer status quo or one-size-fits-all plans - employees expect more. More than half of employees say benefits are a top consideration before accepting a job.

Quantifying a Culture of Innovation

Examining five years of anonymous data from over 6 million users in 170+ countries, Spigit has discovered that a culture of innovation can be measured – with a 99% statistical confidence level – by a metric called "ideation rate." Download the eBook now for an in-depth look at this groundbreaking study.

11 Proven Ways to Turn Your Culture into a Culture of Innovation

Learn the 11 proven strategies that you can implement quickly to get every employee innovating and contributing to the growth of your company.

10 Ways to Leverage Buyer Signals and Drive Revenue

ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

5 Ways to Improve DE&I in the Workplace

Diversity, equity, and inclusion are critical for an organization’s success. And companies that take bold action to help ensure an inclusive workplace will win every time. Discover how your company can create a culture that celebrates DE&I while achieving higher revenue and growth.

GDPR

Last year, we hosted the 2017 MVP Awards across three of our sites. In order to get ready for this year’s coming awards across even more of our sites, we’re catching up with some of our judges from the previous awards who offered their time and insight to make the awards even better. Take a look!

Innovation: Five Signs You Might Be Faking It

Every company wants to be a leader in innovation, but how can you tell if your company is really innovating or just going through the motions? See the 5 signs you might be faking innovation and what to do if you are.

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