If the past few decades have confirmed anything, it is the power of data, broadly defined to include activity involving small data, big data, statistics, analytics, and artificial intelligence by employees at every level of sophistication, to help companies improve their performance, in many ways. On one end of the spectrum, artificial intelligence (AI), especially generative AI, promises to transform business and so garners the most excitement. On the other end, basic analyses using small amounts of data are stunningly effective in helping companies make better decisions, control and improve business processes, better understand customers, and enhance products and services. Read the popular press and you might conclude that data, analytics, and AI are taking over the world.