Personal Needs vs. Customer Relationships
SEPTEMBER 27, 2013
Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. The challenge of sustaining long-term value pushes businesses toward considering short-term relationships as the easiest route to profits. Marketing scholars Jennifer Aaker and Susan Fournier reveal how closely business relationships and interpersonal relationships mirrored each other in an Internet-based psychology test. Book value is not guaranteed.