How CMOs Build Brands by Collaborating Across Silos
Harvard Business Review
MAY 31, 2011
All these roles can lead to a seat at the strategy table, an invited seat rather than one forced on the silo executive teams, and to opportunities to link silos both strategically and tactically. Too often silos are constrained and fail to create brilliant offering or marketing innovations. Identify and leverage great ideas.
Let's personalize your content