First Friday Book Synopsis
APRIL 16, 2011
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity David A. Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it. If anything, Aaker’s insights are even more valuable now than they were then.
First Friday Book Synopsis
JULY 6, 2011
Brand Relevance: Making Competitors Irrelevant David A.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Tanveer Naseer
MARCH 18, 2011
Here’s a compliation of some of the articles/tweets I shared on Twitter this week: Leaders, Are You Developing Your Employee’s Super Powers? Brand # marketing in social media – Coffee House # Book Review: “Wikibrands&# [link] #. That’s ur brand inside & out. link] # leadership #. Thanks Lisa! Thanks Jesse!
Strategy Driven
SEPTEMBER 27, 2013
Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. As in all interpersonal relationships, from friendships, to marriage, to company and client, trust and the promise of mutual benefits are the foundation for growth and development. Emotional Needs Not Yet a Business Priority.
Harvard Business Review
MAY 31, 2011
The challenge for the Chief Marketing Officer is to create marketing and brand building that is both exceptional and efficient in the face of country, product, and functional silos. Develop and exploit silo spanning programs. One finding was that autonomous silos are simply no longer viable.
Harvard Business Review
APRIL 21, 2015
Honestly, it’s puzzling that an inanimate, imaginary thing such as a brand should seem to have gender. But obviously brands do send out gender signals, and sometimes they’re quite strong. Even though gender is increasingly understood to be fluid and multidimensional, brands continue to draw power from gender stereotypes.
Expert insights. Personalized for you.
75 
Let's personalize your content