Brand Relevance: A book review by Bob Morris
First Friday Book Synopsis
JULY 6, 2011
Brand Relevance: Making Competitors Irrelevant David A.
First Friday Book Synopsis
JULY 6, 2011
Brand Relevance: Making Competitors Irrelevant David A.
Harvard Business Review
MAY 31, 2011
The challenge for the Chief Marketing Officer is to create marketing and brand building that is both exceptional and efficient in the face of country, product, and functional silos. Develop and exploit silo spanning programs. Too often silos are constrained and fail to create brilliant offering or marketing innovations.
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