Just Adding a Chief Data Officer Isn’t Enough
Harvard Business Review
DECEMBER 11, 2013
To do so, you need clarity around how the CDO will work with the rest of the top management team as well as incentives that support collaboration across the top executives and senior managers — something that goes beyond equity compensation. Brad Peters, CEO of Birst, a business intelligence company, raised the issue of incentives and structure with me in an interview at Saleforce.com’s Dreamforce conference. Small Businesses Need Big Data, Too.