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Just Adding a Chief Data Officer Isn’t Enough

Harvard Business Review

One of the newest additions to the C-Suite is the Chief Data Officer. For instance, the person who was once the best at analytics may no longer hold that position if a Chief Data Officer is brought in. Brad Peters, CEO of Birst, a business intelligence company, raised the issue of incentives and structure with me in an interview at’s Dreamforce conference. David Aaker’s helps explain why in his book, Spanning Silos: The New CMO Imperative.

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