Just Adding a Chief Data Officer Isn’t Enough

Harvard Business Review

Brad Peters, CEO of Birst, a business intelligence company, raised the issue of incentives and structure with me in an interview at Saleforce.com’s Dreamforce conference. Alignment with specific business goals is important to all senior executives, of course, but it’s especially true for those who may be in service roles to the business units of the organization. David Aaker’s helps explain why in his book, Spanning Silos: The New CMO Imperative.

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