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Just Adding a Chief Data Officer Isn’t Enough

Harvard Business Review

The proliferation of C-suite roles is an indication of the increasing strategic and operational complexity organizations face. One of the newest additions to the C-Suite is the Chief Data Officer. For instance, the person who was once the best at analytics may no longer hold that position if a Chief Data Officer is brought in. David Aaker’s helps explain why in his book, Spanning Silos: The New CMO Imperative.

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