Brand Portfolio Strategy: A book review by Bob Morris

First Friday Book Synopsis

Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it. If anything, Aaker’s insights are even more valuable now than they were then. Aaker has earned and deserves his renown as an expert on branding. [.]. Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity David A.

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Brand Relevance: A book review by Bob Morris

First Friday Book Synopsis

Aaker Jossey-Bass/John Wiley & Sons (2011) If your “brand” isn’t relevant, neither are you or your company Those who have read any of David Aaker’s previous books already know that he presents information, insights, and counsel that are anchored in specific real-world circumstances within a broad and deep [.]. Brand Relevance: Making Competitors Irrelevant David A.

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Business is a Laughing Matter

Lead Change Blog

Other research indicates that people are willing to change vendors to do business with people who know how to develop good relationships. That’s what you’ll find from Stanford Graduate School of Business professors Jennifer Aaker and lecturer Naomi Bagdonas who teach a class “ Humor: Serious Business. ”. There’s a restaurant in my neighborhood with this sign: “Good food takes time to prepare. Yours will be ready in a minute.” The restaurant is always packed.

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Twitter Weekly Highlights for 2011-03-18

Tanveer Naseer

Here’s a compliation of some of the articles/tweets I shared on Twitter this week: Leaders, Are You Developing Your Employee’s Super Powers? RT @ smaxbrown : Author Jennifer @ Aaker of The Dragonfly Effect reveals how to get results by harnessing power of SM [link] #. link] # leadership #. RT @ mikehenrysr : Consider yourself a “Thought Leader&# ? You might think twice & read this by @ mikemyatt # LeadChange [link] #.

Personal Needs vs. Customer Relationships

Strategy Driven

Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. As in all interpersonal relationships, from friendships, to marriage, to company and client, trust and the promise of mutual benefits are the foundation for growth and development. Marketing scholars Jennifer Aaker and Susan Fournier reveal how closely business relationships and interpersonal relationships mirrored each other in an Internet-based psychology test.

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How CMOs Build Brands by Collaborating Across Silos

Harvard Business Review

They inhibit brilliant silo-spanning marketing, cross-silo offerings, brand consistency over products and markets, disciplined organization-wide marketing resource allocation, and the development of marketing excellence centers for capabilities such as social media or events. The teams can not only address silo problems and access opportunities to create synergy but also develop relationships and open communication channels that span silos.

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Just Adding a Chief Data Officer Isn’t Enough

Harvard Business Review

David Aaker’s helps explain why in his book, Spanning Silos: The New CMO Imperative. Use Brown, Court, and Willmott’s six tasks of data-focused activities to start developing the issues to have the on the table. The proliferation of C-suite roles is an indication of the increasing strategic and operational complexity organizations face.

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