Just Adding a Chief Data Officer Isn’t Enough

Harvard Business Review

David Aaker’s helps explain why in his book, Spanning Silos: The New CMO Imperative. Chief Operating and Finance Officers side-step this issue given the broader power-base of their positions.). Use Brown, Court, and Willmott’s six tasks of data-focused activities to start developing the issues to have the on the table. The proliferation of C-suite roles is an indication of the increasing strategic and operational complexity organizations face.

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