Just Adding a Chief Data Officer Isn’t Enough
Harvard Business Review
DECEMBER 11, 2013
Brown, Court, and Willmott provide an excellent starter list for the issues to address: Establishing new mind-sets around the value of data; defining a data-analytics strategy; determining what to build, purchase, borrow, or rent; securing analytics expertise; mobilizing resources; and building frontline capabilities. David Aaker’s helps explain why in his book, Spanning Silos: The New CMO Imperative.