Just Adding a Chief Data Officer Isn’t Enough

Harvard Business Review

Alignment with specific business goals is important to all senior executives, of course, but it’s especially true for those who may be in service roles to the business units of the organization. David Aaker’s helps explain why in his book, Spanning Silos: The New CMO Imperative. Use Brown, Court, and Willmott’s six tasks of data-focused activities to start developing the issues to have the on the table.

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