Brand Portfolio Strategy: A book review by Bob Morris

First Friday Book Synopsis

Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it. If anything, Aaker’s insights are even more valuable now than they were then. Aaker has earned and deserves his renown as an expert on branding. [.]. Bob's blog entries "Always design [or redesign] a thing by considering it in its next larger context" 2000) Brand Leadership (with Eric Joachimsthaler Brand Portfolio Strategy Building Strong Brands (1995) David A.

Brand 73

Business is a Laughing Matter

Lead Change Blog

Other research indicates that people are willing to change vendors to do business with people who know how to develop good relationships. Imagine a business class in which you have guest lecturers from firms such as Apple, Spanx, and IDEO all talking about how they use laughter in leadership. That’s what you’ll find from Stanford Graduate School of Business professors Jennifer Aaker and lecturer Naomi Bagdonas who teach a class “ Humor: Serious Business. ”.

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Twitter Weekly Highlights for 2011-03-18

Tanveer Naseer

Here’s a compliation of some of the articles/tweets I shared on Twitter this week: Leaders, Are You Developing Your Employee’s Super Powers? link] # leadership #. Listening Is Critical in Today’s Multicultural Workplace [link] # leadership #communication # diversity #. Don’t do this [link] # leadership #communication #. *RT Six Steps To Coping With A Tough Employee Performance Review by @ MeghanMBiro [link] # HR #leadership #.