Honestly, it’s puzzling that an inanimate, imaginary thing such as a brand should seem to have gender.
Why Do We Get So Emotional About Brands?
Because we see them as parents, children, and partners.
April 21, 2015
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New!
HBR Learning
Diversity, Inclusion, and Belonging Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Diversity, Inclusion, and Belonging. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to build a better, more just workplace.