First Friday Book Synopsis

APRIL 16, 2011

Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it. If anything, Aaker’s insights are even more valuable now than they were then. Aaker has earned and deserves his renown as an expert on branding. [.].

Aaker 75

Aaker Brand Strategy Books 75

Strategy Driven

SEPTEMBER 27, 2013

Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. As in all interpersonal relationships, from friendships, to marriage, to company and client, trust and the promise of mutual benefits are the foundation for growth and development. The Powerful Role of Trust.

Aaker 64

Aaker Short-term Marketing Benchmarking 64

Tanveer Naseer

MARCH 18, 2011

Here’s a compliation of some of the articles/tweets I shared on Twitter this week: Leaders, Are You Developing Your Employee’s Super Powers? Want respect as a manager? Brand # marketing in social media – Coffee House # Book Review: “Wikibrands&# [link] #. Follow @ TanveerNaseer # FF #leadership # management #.

Decisionmaking 112

Decisionmaking Aaker Gordon Review 112

Harvard Business Review

MAY 31, 2011

The challenge for the Chief Marketing Officer is to create marketing and brand building that is both exceptional and efficient in the face of country, product, and functional silos. Pharmacia had a global team representing regional silos that met to coordinate marketing globally and to coordinate new product planning.

Brand 14

Brand Aaker Objective Team Building 14

Harvard Business Review

APRIL 21, 2015

Some of the pioneering work on applying this idea to brands and actually measuring their personalities was done in the 1990s by Jennifer Aaker, then at UCLA and now at Stanford. The changes in gender perceptions and attitudes have been pretty dramatic, not just in developed countries but worldwide.

Brand 8

Brand Aaker Participative Media 8