Personal Needs vs. Customer Relationships

Strategy Driven

Indeed, if a department attracts new customers, it wins the lion’s share of the marketing budget, but it is well documented that it costs some companies five to ten times more to attract new customers than to retain an existing one. The systemic nature of marketing strategy depersonalizes their audience by using language that groups customers into segments and tar¬gets. Some participants interacted with a version of the website that used exciting, amped-up marketing language.

Aaker 59

Twitter Weekly Highlights for 2011-03-18

Tanveer Naseer

Listening Is Critical in Today’s Multicultural Workplace [link] # leadership #communication # diversity #. Brand # marketing in social media – Coffee House # Book Review: “Wikibrands&# [link] #. RT @ smaxbrown : Author Jennifer @ Aaker of The Dragonfly Effect reveals how to get results by harnessing power of SM [link] #. Minority Entrepreneurs Still Face Bias, Prof Says [link] # entrepreneurship #diversity #.