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Twitter Weekly Highlights for 2011-03-18

Tanveer Naseer

Listening Is Critical in Today’s Multicultural Workplace [link] # leadership #communication # diversity #. Brand # marketing in social media – Coffee House # Book Review: “Wikibrands&# [link] #. Minority Entrepreneurs Still Face Bias, Prof Says [link] # entrepreneurship #diversity #. dQQ2hS Great review! *RT

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Personal Needs vs. Customer Relationships

Strategy Driven

Indeed, if a department attracts new customers, it wins the lion’s share of the marketing budget, but it is well documented that it costs some companies five to ten times more to attract new customers than to retain an existing one. The Powerful Role of Trust. Customer relationships, like interpersonal relationships, are built on trust.

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