Skip Prichard
JUNE 27, 2023
” — Jennifer Aaker Stanford’s Jennifer Aaker once stated that stories are remembered 22 times more than facts. By choosing to surround ourselves with positive influences, we can harness this power to drive us towards success. “Stories are remembered 22 times more than facts.”
Harvard Business Review
JUNE 17, 2011
The classic and even earlier work of the sociologists Katz and Lazerfield reported in their book Personal Influence had already documented the impact of social influence has a two-step flow but this study brought the ideas to the level of purchase decisions.
Leading Blog
JANUARY 21, 2011
How can we use it to influence others? The Dragonfly Effect by Jennifer Aaker and Andy Smith, is a playbook on how to use social media to achieve a single, focused, concrete goal. Social Media. Nobody really understands it, but we know it’s important. How can we use it to do some good?
Expert insights. Personalized for you.
94 
Let's personalize your content