Aaker Innovation Strategy Technology 
Harvard Business Review
MAY 20, 2011
The only real way to grow sales and profits is to create innovative offerings with some "must haves" that define new categories or subcategories for which competitors are not relevant. Proprietary technology. Ongoing innovation. It really is a different way to look at strategy. I would be interested in examples of others.
Harvard Business Review
MAY 31, 2011
All these roles can lead to a seat at the strategy table, an invited seat rather than one forced on the silo executive teams, and to opportunities to link silos both strategically and tactically. Too often silos are constrained and fail to create brilliant offering or marketing innovations. Identify and leverage great ideas.
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