Make Your Competition Irrelevant
Harvard Business Review
APRIL 7, 2011
The payoff of operating with no or little competition is, of course, huge. David Aaker is the Vice-Chairman of Prophet and the author of Brand Relevance: Making Competitors Irrelevant and the davidaaker.com blog on branding. It is Econ 101. But it usually doable, especially at the level of subcategories. It's always more profitable.
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