Terry Starbucker
DECEMBER 1, 2013
Aaker , entitled “ Millennial Searchers “ This was the key passage that caught my attention (my bolding for emphasis): Millennials appear to be more interested in living lives defined by meaning than by what some would call happiness. Don’t ignore the real needs of your team. Don’t ignore this evidence.
Lead Change Blog
DECEMBER 7, 2017
That’s what you’ll find from Stanford Graduate School of Business professors Jennifer Aaker and lecturer Naomi Bagdonas who teach a class “ Humor: Serious Business. ”. When the picture was shown, the team had to guess who that might be. Humor does not mean telling jokes as much as it is finding the chuckle in everyday life.
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Tanveer Naseer
MARCH 18, 2011
10 Key Lessons On Leading Virtual Teams Effectively by @ tnvora [link] # leadership #. RT @ smaxbrown : Author Jennifer @ Aaker of The Dragonfly Effect reveals how to get results by harnessing power of SM [link] #. Six Steps To Coping With A Tough Employee Performance Review by @ MeghanMBiro [link] # HR #leadership #. Thanks David!
Harvard Business Review
MAY 31, 2011
Define the role of the CMO team as facilitator, consultant, or service provider — not a central consolidator and decision maker (at least, in the absence of crisis). As a consultant, the CMO group at VISA gives advice to the country teams on how to interpret and take action on tracking studies. How will we advance the ball?
Leading Blog
JANUARY 21, 2011
The Dragonfly Effect by Jennifer Aaker and Andy Smith, is a playbook on how to use social media to achieve a single, focused, concrete goal. Social Media. Nobody really understands it, but we know it’s important. How can we use it to influence others? How can we use it to do some good? Take Action : Enable and empower others to take action.
Harvard Business Review
APRIL 21, 2015
A team led by Theo Lieven, a researcher at the University of St. Last year the team published a fascinating list of 140 brands, ranked by consumers’ gender impressions and brand equity. Mostly, brands that play in the gender space, so to speak, go for traditional male or female associations, and for good financial reasons.
First Friday Book Synopsis
APRIL 1, 2011
In case you missed them, these articles have been most popular with the McKinsey Quarterly‘s readers in the first quarter of this year. STRATEGY Have you tested your strategy lately? Ten timeless tests can help you kick the tires on your strategy, and kick up the level of strategic dialogue throughout your company. Click [.].
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