Virgin Atlantic Tested 3 Ways to Change Employee Behavior
AUGUST 1, 2016
For many years, teams at Virgin Atlantic have been testing ways to motivate efficient decision-making in the cockpit. This is consistent with a well-documented social science phenomenon called the Hawthorne effect, whereby people change their behavior as a result of knowing they are being observed. Challenging captains to meet higher performance targets proved to be the most cost-effective intervention.