Virgin Atlantic Tested 3 Ways to Change Employee Behavior
Harvard Business
AUGUST 1, 2016
The third treatment group received monthly performance information, targets, and an incentive for achieving their targets (£10 donated to the charity of choice per target achieved)—this was the prosocial incentives group. This is consistent with a well-documented social science phenomenon called the Hawthorne effect, whereby people change their behavior as a result of knowing they are being observed.
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