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Virgin Atlantic Tested 3 Ways to Change Employee Behavior

Harvard Business

So we partnered with Virgin Atlantic Airways on a field experiment to understand how the behavior of employees—in this case, airline captains—influences fuel efficiency, and how low-cost company interventions can influence their behavior. For many years, teams at Virgin Atlantic have been testing ways to motivate efficient decision-making in the cockpit. Challenging captains to meet higher performance targets proved to be the most cost-effective intervention.