Virgin Atlantic Tested 3 Ways to Change Employee Behavior
AUGUST 1, 2016
Clearly, positive environmental impact can be quite profitable. For many years, teams at Virgin Atlantic have been testing ways to motivate efficient decision-making in the cockpit. This is consistent with a well-documented social science phenomenon called the Hawthorne effect, whereby people change their behavior as a result of knowing they are being observed. Challenging captains to meet higher performance targets proved to be the most cost-effective intervention.