What Corporations Can Learn From a 4,000-Person Parade Extravaganza (Seriously)
Harvard Business Review
OCTOBER 30, 2013
Sena, a supervisor in a company that sells credit to the upcoming Brazilian middle class, thinks corporations underplay this element and rely too much on the motivational power of financial incentives. This is especially true in emerging-market countries where the workforce has experienced great change and dislocation.
Let's personalize your content