Absenteeism Marketing Positioning Presenteeism 
Harvard Business Review
DECEMBER 18, 2012
People become self-absorbed and lose sight of the wider context — customers, constituencies, markets, or the world. You might not see absenteeism, but there is "presenteeism," which means the body is there but the mind is absent. Reinforce the positive by saying and demonstrating that change is possible.
Harvard Business Review
FEBRUARY 24, 2016
Don’t just enhance your position; change the game. The selection of what to work on and the accompanying measures must be market relevant, standardized, and measured rapidly. Its 20 founding members should encourage others in their local markets to participate in their initiatives. That’s good.
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