Don't Anesthetize Your Colleagues with Bad Writing
Harvard Business Review
JANUARY 28, 2013
It seems obvious that you shouldn't put your audience to sleep, doesn't it? But if you develop a strong habit of using active voice, you'll largely prevent convoluted, backward-sounding sentences in your writing. It may be convenient to refer to COGS instead of spelling out "cost of goods sold." It should also be obvious to people who deliver dull presentations or talk in circles at dinner parties — but consider how many boring speakers you've had to endure.