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Don't Anesthetize Your Colleagues with Bad Writing

Harvard Business Review

It seems obvious that you shouldn't put your audience to sleep, doesn't it? Don't overuse I (try not to begin paragraphs or successive sentences with it), but do lean heavily on we, our, you, and your. It may be convenient to refer to COGS instead of spelling out "cost of goods sold." They use strong, simple words.

VBM 10