Leading Blog
APRIL 18, 2012
Fixing involves corporate improvement programs like Activity Based Costing, Six Sigma and others.”These Marketing is inept (BELIEF).”. The distinction between fixing or creating is important and requires a different approach. What kind of problem are you trying to solve?
Harvard Business Review
JUNE 30, 2016
ZBB’s resurgence is further fueled by the uncertain markets hindering many companies’ efforts to attract fresh capital, as we see venture capital and private equity funds increasingly pushing ZBB on their portfolio companies, in the hope of securing a more rapid and profitable exit on their investments.
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