Don't Anesthetize Your Colleagues with Bad Writing
Harvard Business Review
JANUARY 28, 2013
But if you develop a strong habit of using active voice, you'll largely prevent convoluted, backward-sounding sentences in your writing. It may be convenient to refer to COGS instead of spelling out "cost of goods sold." By the time you find it (or give up trying), you've lost the writer's train of thought. It seems obvious that you shouldn't put your audience to sleep, doesn't it?