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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, integrating creative innovation within a broader business strategy does not equate to an effortlessly navigable journey.

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The Future Is Where Brands Must Focus

Great Leadership By Dan

Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses.

Brand 189
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N2Growth Helps Businesses Combine Strategy & Innovation for a Consumer-First Approach to Digital Transformation

N2Growth Blog

To stay competitive, brands must innovate and transform. Balance is the key to success; N2Growth , believes that innovation and strategy must come together for businesses to enjoy sustainable growth and maintain customer satisfaction. Digital technology continues to transform both the retail and consumer experience.

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Allen Adamson | Transforming What People Do To Gain Market Advantage

Tanveer Naseer

Allen Adamson is an expert in branding, experience creation, and innovation strategy. Over the course of this episode, Allen and I discuss: What is experience innovation and moving past our assumptions of what our customers want. Why a singular focus is the critical key to creating a successful consumer experience.

Marketing 130
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How to Build a Brand | N2Growth Blog

N2Growth Blog

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271
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Why You Should Never Be Stagnant: The Importance of Continuous Improvement

Joseph Lalonde

If your competitors are constantly innovating and evolving, then so should you – if not, they’ll soon outpace you and leave you in their dust. Financial Management: Make sure your finances are in order by tracking income, expenses, accounts receivable, and accounts payable. It Helps You Stay Ahead of the Competition.

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Preview Thursday: Beyond Sizzle

Lead Change Blog

We are pleased to present this excerpt from Chapter 4 of: Beyond Sizzle: The Next Evolution of Branding by Mona Amodeo, Ph. Both as employees and customers, younger generations have very different views about the brands they choose. is an innovator and catalyst for transforming organizations into brands that matter.

Brand 225