article thumbnail

Games Can Make You a Better Strategist

Harvard Business Review

People Express, for example, is a business simulator that provides players with a rich inside perspective on starting and managing an airline. In each simulated time period, the player makes strategic decisions and receives feedback from past decisions—on how fast to grow, how to set prices, or how aggressively to advertise.

article thumbnail

The Top Six Innovation Ideas of 2011

Harvard Business Review

Frito-Lay has already made competition the cornerstone of its Super Bowl advertising , and Toyota , desperate to remind people what a wonderful corporate citizen it can be, invites aspiring innovators to suggest how the firm's technology can be used for good in unexpected ways. That's Quite A Coup, Onward Group!