Advertising Business Simulation Development Productivity 
Harvard Business Review
SEPTEMBER 7, 2015
Books are great to foster intellectual understanding but are not interactive and do not reflect the reality of busy schedules and declining attention spans. And coaching or mentoring approaches have great merits for personal development, but are hard to scale. Live pilots are highly realistic but costly, time consuming and risky.
Harvard Business Review
DECEMBER 16, 2010
Frito-Lay has already made competition the cornerstone of its Super Bowl advertising , and Toyota , desperate to remind people what a wonderful corporate citizen it can be, invites aspiring innovators to suggest how the firm's technology can be used for good in unexpected ways. It's easy to marry a WWWabsite with a contest, for example.
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