The Top Six Innovation Ideas of 2011

Harvard Business Review

Frito-Lay has already made competition the cornerstone of its Super Bowl advertising , and Toyota , desperate to remind people what a wonderful corporate citizen it can be, invites aspiring innovators to suggest how the firm's technology can be used for good in unexpected ways. These WWWabs will undoubtedly be reshaped by the seemingly irresistible rise of Facebook as an advertising and promotional vehicle. That is, the importance of "research & development" to business innovation.

Games Can Make You a Better Strategist

Harvard Business Review

Play has long infused the language of business: we talk of players, moves, end games, play books and so on. First, there has never been a greater need for companies to learn new ways of doing things in response to a complex and dynamic business environment. We think that the next generation strategy apps will finally be able to prove a real business case. Many strategy games and simulations we use today have their origin in the military sphere.