The Top Six Innovation Ideas of 2011
Harvard Business Review
DECEMBER 16, 2010
Frito-Lay has already made competition the cornerstone of its Super Bowl advertising , and Toyota , desperate to remind people what a wonderful corporate citizen it can be, invites aspiring innovators to suggest how the firm's technology can be used for good in unexpected ways. These WWWabs will undoubtedly be reshaped by the seemingly irresistible rise of Facebook as an advertising and promotional vehicle. That is, the importance of "research & development" to business innovation.